NVNR: Novel Models of Bookselling
The second in-person New Voices, New Rooms conference, held again in Arlington, Va., August 8-11, 2024, drew roughly 500 attendees, including 250 booksellers, 87 authors, and 137 exhibitors. The regional organizations hosting the event, the New Atlantic Independent Booksellers Association and the Southern Independent Booksellers Alliance, have both seen an increase in membership since last year. NAIBA currently has 257 bookstore members (up 22 since 2023) and 145 publisher members (up 23 since last year). SIBA's membership is up by 20% and they've set a goal of reaching 250 bookstore members by the year's end.
(from l.) Janice Killian and her husband, Jim (Reading Tree bookmobile); Jennifer Sauter-Price (READ book bus), Eileen Dengler, NAIBA executive director; Patty Exstein (Three Wishes Bookshop and bookmobile). (photo: Ryan Grover) |
Several education sessions focused on alternative models for bookselling. Those who arrived for opening day on Thursday were greeted by a collection of bookmobiles, with their brightly colored outsides and sleekly organized interiors: the READ (Read Early and Daily) book bus, Reading Tree Books, and Three Wishes Bookshop, all based in Virginia.
The panel "New Bookstore Models Redefine Success," a lively discussion moderated by Candice Huber of Tubby & Coo's Traveling Book Shop, New Orleans, La., explored some novel models of bookselling. Daniel Rowe described Book + Bottle, St. Petersburg, Fla., as "a bookstore that sells wine, and a bar that sells books." Rowe said the staff's goal was to "leave pretentiousness at the door, whether that's wine or books." He said that 50% of their customers convert to regulars, "known by name and coffee order." As a woman-owned store, Book + Bottle also works with other women-owned businesses. The store carries wines from all over the world, all from women-owned wineries. "We choose values over money," Rowe said, explaining they spend more to serve natural wines, and use sustainable paper products.
Innovative booksellers: (l.-r.) Daniel Rowe (Book + Bottle, St. Petersburg, Fla.); Latanya DeVaughn (Bronx Bound Books, Bronx, N.Y.); Candice Huber (Tubby & Coo's Traveling Book Shop, New Orleans, La.). |
Huber also said they place values over money. "I'm an anti-capitalist working in a capitalist system," they said, admitting that they need to make enough to keep going, but "it's less around sales than 'how entrenched in the community am I?' " Huber is the only dedicated queer bookseller in New Orleans, and as someone who embeds their 200-square-foot "pocket bookstores" within other retail spaces, says it's essential that their partners be queer-friendly. Huber will turn down potential partners if they don't adhere to the values listed on Tubby & Coo's website. Huber is also part of a co-op of seven other businesses--a vegan cafe, a food pantry, and a space that offers clothing for trans people, among them. Tubby and Coo's is celebrating its 10th anniversary as a bookstore, and Huber just hired their first two employees.
"I wanted to make books accessible and affordable," said Latanya DeVaughn of Bronx Bound Books, Bronx, N.Y. Her blue book bus "makes bookstores available where books often are not." She has partnered with hospitals, clinics, schools, and has recently spoken with community gardeners who want to host a "book garden." DeVaughn frequently works with publishers, who contact her to do offsite events. She has also found a way to generate revenue by renting out the bus: corporations pay for bus time and books onsite, and if they don't sell all the books, the books are donated to Bronx Bound Books; she makes sure the corporation gets credit for the donation with her patrons. Some of her clients begin as customers, such as people who saw the book bus at a farmer's market, then rented it for an event. DeVaughn got a boost when Bronx Bound Books was featured on The Today Show with Jenna Bush. "Make sure your Google information is up to date!" she noted. DeVaughn tells students who come aboard her book bus to choose three kinds of books: 1) a book you love, 2) a book you're curious about, and 3) a book by an author or from a genre you've never read before. Great advice for readers of any age! --Jennifer M. Brown