Geeks find enthusiasm where others see boredom. They are the ones with true imagination--and big futures.
--Washington Post, "Nerds & Geeks Are Taking Over the Paris Olympics"
Although I wrote about the bookish Olympic Games in Paris in last week's column, I couldn't resist returning to the scene as prevailing themes continued to get refreshingly nerdier and indie booksellers kept upping their own game on social media.
The momentum has even inspired at least one book buyer at Inkwood Books, Haddonfield, N.J., who posted on Facebook: "Monday morning book ordering. If you notice an unusual number of books about sports and badass women you’ll know why. #inspiration #olympics2024 #booksellerlife."
As a former high school and college nerd/athlete, I've particularly enjoyed the focus on athletes at these Games who do not fit the Olympian stereotype. And, as proud, lifelong eyeglass-wearing book nerd, I was happy to see the Games get off to an epic start with the stellar, bespectacled American gymnast and "pommel horse guy" Stephen Nedoroscik, now a double Bronze medalist. When asked who the most famous person to reach out to him on social media had been, he replied: "The guy that wrote Fault in Our Stars tweeted about me. That was insane.''
Bestselling author John Green had posted "Stephen Nedoroscik just struck a blow for nerds everywhere. Beautiful.... People who aren't nerds don't understand how long we've been waiting for an electrical engineer from Pennsylvania POMMEL THE HELL OUT OF A HORSE." Reacting to Nedoroscik's name-drop, he added later: "THIS IS THE GREATEST MOMENT OF MY LIFE. LOVE YOU @GymnastSteve!"
Both New York magazine ("Big Year for Olympians Who Wear Glasses") and the Wall Street Journal ("The Biggest Spectacle at the Olympics Is Everyone Wearing Glasses") highlighted the trend of Olympic medalists wearing glasses, including Brazilian gymnast Rebeca Andrade, Yusuf Dikeç of Turkey (10-meter air pistol), France's Félix Lebrun (table tennis), as well as swimmers Kaylee McKeown of Australia and Daniel Wiffen of Ireland.
And then there is Noah Lyles, the gold medal winner of the 100-meter dash who, after the Games, will "get back to the things he really loves: manga, Magic: The Gathering, and other geeky endeavors, including Yu-Gi-Oh!," the Wall Street Journal wrote ("He Is the World’s Fastest Man--and a Hero to Nerds").
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At the Understudy |
As the Olympic athletes shared their nerd creds, indie booksellers at Second Star to the Right, Denver, Colo., featured videos of the shop's bookseller athletes competing in events like book stacking and alphabetization; while booksellers at the Understudy, Chicago, Ill., were "going for the gold."
Bookstores highlighting Olympic-level reading picks included Murder by the Book, Houston, Tex. ("Looks like we have a bit of that Olympic spirit over at MBTB! Come visit us for some gold medal recommends."), Malibu Village Books, Malibu, Calif. ("What you should read next based on your favorite Olympics activity? Stop by any day of the week... to get your newest read!"), and The Briar Patch, Bangor, Maine ("Simone Biles's name has been everywhere recently as she has medaled again and again in what could be her last Olympics. But who is she? We've got books to answer that for your young readers and budding gymnasts! Drop in and see us.").
Also displaying bookish Olympic spirit were Three Bells Books, Mason City, Iowa ("In honor of the Olympics being in Paris this month, one of our endcap displays for August celebrates all things French!"), Brookline Booksmith, Brookline, Mass. ("Congrats to @simonebiles on winning all-around gymnastics gold! The Olympics are in full-swing and we have some great books on our kids seasonal display shelves to keep the momentum and excitement going."), Browseabout Books, Rehoboth Beach, Del., and Storyline Bookshop, Upper Arlington, Ohio.
I almost made it through two columns about the Olympics without mentioning the River Seine's dubious impact on these Games, but Zibby's Bookshop, Santa Monica, Calif., reminded me: "We've got Olympic fever!!! (hopefully not an actual fever from swimming in the Seine). Come on by the bookshop to check out our new table featuring memoirs and other books by famous athletes and Olympic champions. Who knows, maybe they will inspire you to go for gold!!!"
As it happens, swimming in the Seine does have an even more direct bookseller connection. Salt Lake City, Utah's KSL TV reporter Tamara Vaifanua, who has been in Paris covering the Olympic shopping beat, found a local book and gift shop called MessyNessy’s Cabinet at 19 Rue de Bièvre, near Notre Dame Cathedral. Owner Vanessa Graal is an author, publisher, and founder of MessyNessyChic.com. Her books include Don't Be a Tourist in Paris, Don't Be a Tourist in New York, and Don't Be a Tourist in London.
One of the more popular items in her shop is Eau de Seine. Graal told KSL TV she fills a jug with river water, filters it through a Brita filter four or five times, puts it in small glass bottles and sells it for €20 ($21.80). She describes the final product like this: "The Paris souvenir nobody asked for. Do not drink but DO manifest your Parisian dreams with it sitting pretty on your bookshelf.... Warning: may contain the tears of poets, artists, flâneurs and lovers, as well as traces of nostalgia, splashes of inspiration, and the soul of Paris itself. Believed to have auspicious powers to draw its bearer back to the city's cobblestone streets and moonlit bridges."
Let the bookish, nerdy Games continue!