Beauty and the Book Opens in Anchorage, Alaska
Beauty and the Book, a romance bookstore located at 4240 Old Seward Highway #13 in Anchorage, Alaska, hosted a grand opening celebration on June 8. KTOO reported that the bookstore, owned by sisters Ally Hartman and Baylee Loyd, "is an experience. Each of the three rooms has a distinct vibe and different subgenres sorted by colors on the shelves. One room is green and white, another pink, and the third is black."
"The dark room isn't going to be all romance. It's going to be mostly dark romance and fantasy. Because the books, their covers, mostly fit that vibe," Hartman said.
Loyd has been a reader since childhood, while Hartman hadn't always enjoyed reading, but when they both became pregnant in 2022, Loyd said they found something to bond over: "It was books. And then that's how this whole thing came together."
Hartman said that they want to create a kind of "haven" for romance book lovers in Anchorage. Loyd added their store has something for everyone, from sports to scientific romance, to more subtle forms of the genre, noting: "You can read a fade to black where you don't get any of the super hardcore romance scenes. You get a kiss and a cuddle and then the book's over. And that's perfect for some people."
The co-owners want their store to carry a selection of romance novels that readers can't find at big-box stores. They reached out to individual authors to help stock their shelves, which Hartman said had its perks. "They [authors] were sending us swag to have here that match their books, they were sending us signed books. And sending us all their love and support giving us connections to publishers."
Hartman added: "This is something we're going to enjoy doing. It's just something fun, you know. You live such a short life. You can work super, super hard, or you can enjoy the little things. And this is one of those little things that we can enjoy."