This past week, Shelf Awareness sent our monthly pre-order e-blast to more than 890,000 of the country's best book readers. The e-blast went to 890,910 customers of 268 participating independent bookstores.
The mailing features 11 upcoming titles selected by Shelf Awareness editors and a sponsored title. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images and promotional copy of their own.
The pre-order e-blasts are sent the last Wednesday of each month; the next will go out on Wednesday, July 30. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.
For a sample of the June pre-order e-blast, see this one from Birdhouse Books & Gifts, Austin, Texas.
The titles highlighted in the pre-order e-blast were:
We Love You, Bunny by Mona Awad (S&S/Marysue Rucci)
Katabasis by R.F. Kuang (Harper Voyager)
Lessons in Magic and Disaster by Charlie Jane Anders (Tor)
Songs for Other People's Weddings by David Levithan with songs by Jens Lekman (Abrams)
Love's a Witch by Tricia O'Malley, Tricia (Gallery)
People Like Us by Jason Mott (Dutton)
Hemlock & Silver by T. Kingfisher (Tor)
We Are All Guilty Here by Karin Slaughter (Morrow)
Kiss Her Goodbye by Lisa Gardner (Grand Central)
The Raven Boys: The Graphic Novel by Maggie Stiefvater, adapted by Stephanie Williams, illus. by Sas Milledge (Viking Books for Young Readers)
The Last Tiger by Julia Riew and Brad Riew (Kokila)