This past week, Shelf Awareness sent our monthly pre-order e-blast to nearly 950,000 of the country's best book readers. The e-blast went to 949,343 customers of 266 participating independent bookstores.
The mailing features 11 upcoming titles selected by Shelf Awareness editors and a sponsored title. Customers can buy these books via "pre-order" buttons that lead directly to the purchase page for the title on each sending store's website. A key feature is that bookstore partners can easily change title selections to best reflect the tastes of their customers and can customize the mailing with links, images and promotional copy of their own.
The pre-order e-blasts are sent the last Wednesday of each month; the next will go out on Wednesday, June 25. Stores interested in learning more can visit our program registration page or contact our partner program team via e-mail.
For a sample of the May pre-order e-blast, see this one from Dog Ear Books, Russellville, Ark.
The titles highlighted in the pre-order e-blast were:
The Woman in Suite 11 by Ruth Ware (Gallery/Scout)
Finding Grace by Loretta Rothschild (St. Martin's Press)
Vera, or Faith by Gary Shteyngart (Random House)
Hot Girls with Balls by Benedict Nguyen (Catapult)
The Peculiar Gift of July by Ashley Ream (Dutton)
Mean Moms by Emma Rosenblum (Flatiron)
Wayward Girls by Susan Wiggs (Morrow)
Italopunk: 145 Recipes to Shock Your Nonna by Vanja van der Leeden (Tra)
Terror at the Gates by Scarlett St. Clair (Bloom Books)
Karen's Ghost: A Graphic Novel (Baby-Sitters Little Sister #11) by D.K. Yingst and Ann M. Martin (Graphix)
Daybreak, Volume One by Moosopp (Webtoon Unscrolled)