The Video

In the video " provides an ecommerce edge for independent bookstores," founder and CEO Andy Hunter discusses the rationale and benefits of Bookshop. "I started because I wanted [indie bookstores] to be able to be more competitive and have the migration of consumer habits [to buying more and more books online] not be an existential threat for them," he says. "It's super easy for you to order a book online, get it delivered in three days and have the profit from your sale go to that local bookstore... What if we use the same tools that some might use to disrupt an industry to actually reinforce it?" Endorsers in the video include several New York City booksellers: Emmanuel Abreu, Veronica Liu and Reynaldo Garcia Pantaleon of Word Up Community Bookshop/Librería Comunitaria and Lucy Yu of Yu and Me Books.

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