The Novel Neighbor in Webster Groves, Mo., reports that in the three weeks since the bookshop set up its TikTok account, "we've grown it to a following of over 7,300, and our most recent video currently has 231,500 views, 54,700 likes, and has resulted in about three dozen individual sales of the book featured in that most recent video (Honey Girl by Morgan Rogers) from our store.... Obviously, TikTok is a relatively new platform for bookstores, but [we] wanted to show that investment in it can result in sales and growth for indie bookstores across the country."
