Ten Speed Press has created a new cooking and lifestyle imprint called Lorena Jones Books, which will be overseen by v-p and publisher Lorena Jones. The imprint will release six to eight illustrated and nonillustrated books annually in the areas of cooking, work life and health. The cookbooks will target committed, sophisticated, and style-conscious cooks. The titles on work life are geared to resourceful, independent-minded professionals, and the health publishing will be developed for consumers who embrace self-care ideas that are based on leading researchers' new findings and recommendations.
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The imprint's first books will appear in April and include Tartine All Day by Elisabeth Prueitt, Peppers of the Americas by Maricel Presilla, Cheers to the Publican, Repast and Present by Paul Kahan, The Million-Dollar, One-Person Business by Elaine Pofeldt and How Healing Works by Dr. Wayne Jonas. Future Lorena Jones Books include a major investigation into the diet industry by journalist Barry Estabrook and the first cookbook from Gabriela Cámara, chef and restaurateur of Mexico City's beloved Contramar and San Francisco's Cala.
Jones spent 14 years at Ten Speed, beginning in 1995, including as editorial director and publisher, before moving to Chronicle Books in 2009 as publishing director. She returned to Ten Speed in late 2015 to develop this imprint.
She commented: "It is incredibly energizing to bring authors I've published and experts I admire to the widest readership in collaboration with Ten Speed and Crown Publishing Group colleagues, who are deeply committed to publishing the best talent in highly creative, strategic, and enduring ways. Building on the critical and commercial success of Ten Speed, I look forward to making a meaningful and distinct contribution to the company's market-leading publishing."
Aaron Wehner, senior v-p and publisher of Ten Speed Press, Clarkson Potter and Harmony Books, said, "We are thrilled to welcome Lorena Jones Books as a major contributor to the Ten Speed Press publishing program. Shaped by Lorena's creative vision, editorial dexterity, and market savvy--along with her sterling reputation as a collaborative partner to authors, agents, and booksellers--her imprint will be a force in the lifestyle space. Ten Speed's publishing and business overall will benefit greatly from Lorena's deep experience, entrepreneurial mindset, and innovative approach to all aspects of her work."