Shirley Conran, best known for her "notorious domestic manual, Superwoman," and Lace, "the first British success in the then new sex and shopping genre," died on May 9 at the age of 91, the Guardian reported.
Conran, whose first husband was designer and retailer Terence Conran of Conran's and Habitat fame, wrote Superwoman (1975) in "response to a request from a recently divorced male publisher for a household manual," the Guardian observed. "Conran understood that 'men saw housework as a background to life, and women saw it as their responsibility,' and compiled a guide that came out of the postwar era then just ending, when middle-class wives had been required to be clever and sexy while managing a home with almost no help from paid staff, or husbands." The book included the famous line "Life is too short to stuff a mushroom."
Lace, the wildly popular "bonkbuster," appeared in 1982. The Guardian noted that Conran meant Lace to be in part "a sex education manual for girls, certain to be forbidden and therefore eagerly read behind the bike shed. (When it was republished 30 years later, she reinserted the censored word 'masturbation.') For Conran, the shopping mattered even more than the sex, because 'the only thing women are supposed to do with money is spend it, not to make it, talk about it or save it; what counts is money, because it gives you power.' Female rights depended on money, and reliable money on equally paid work. At the least, thought Conran, money 'could make unhappiness more endurable.' " In 1984, Lace was adapted into a miniseries in the U.S. starring Phoebe Cates. In it, she uttered the sentence that TV Guide called the greatest line in TV history: "Which one of you bitches is my mother?"
Conran's other novels included Lace 2 (1985), which was also made into a TV miniseries starring Phoebe Cates, Savages (1987), Crimson (1992), Tiger Eyes (1994), and The Revenge of Mimi Quinn (1998).
Conran had a long journalistic career. She was the first women's editor of the Observer magazine and was women's editor of the Daily Mail, where she created the Femail section, the newspaper's first dedicated women's section. She also wrote columns for Vanity Fair.