Big e-Book on Campus: MBS Program Expands
Effective this semester, MBS Textbook Exchange's pilot program selling
digital textbooks from four publishers in 10 college stores (Shelf Awareness,
August 10) has grown to include nearly 400 titles and more than 30
college bookstores, numbers that are slightly less than hoped for in
the fall (Shelf Awareness, November 1) but still a considerable expansion.
As reported, the program's e-texts amounted to 5.7% of print textbook sales in the courses. MBS found, too, that the e-texts represented almost 3% of enrollment for the particular courses. (Not every student buys a text.)
All the Universal Digital Textbooks are available as cards, which are displayed on store shelves next to new and used print versions of the same textbook. Students buying the e-book give the card to a cashier who authorizes it. Students then download the e-books at www.DigitalTextbooks.net.
Participating publishers include McGraw-Hill Higher Education, Thomson Learning, Houghton Mifflin and SAGE Publications. The most popular subjects for e-text sales were history, law and technology.
The received wisdom is that students are highly likely to adopt e-textbooks, so to speak, because of their tech savvy and the high cost of print textbooks (assuming the e-texts are competitively priced). But apparently the case has yet to be fully made.
During December Abebooks.com polled some 5,000 U.S. students about textbooks. The online marketplace for new and used books, including textbooks, found:
The results are not as positive as MBS's poll last fall that found 60% of students would try a digital textbook. Still, the college years are supposed to be all about education and being open to new experiences. . .
As reported, the program's e-texts amounted to 5.7% of print textbook sales in the courses. MBS found, too, that the e-texts represented almost 3% of enrollment for the particular courses. (Not every student buys a text.)
All the Universal Digital Textbooks are available as cards, which are displayed on store shelves next to new and used print versions of the same textbook. Students buying the e-book give the card to a cashier who authorizes it. Students then download the e-books at www.DigitalTextbooks.net.
Participating publishers include McGraw-Hill Higher Education, Thomson Learning, Houghton Mifflin and SAGE Publications. The most popular subjects for e-text sales were history, law and technology.
The received wisdom is that students are highly likely to adopt e-textbooks, so to speak, because of their tech savvy and the high cost of print textbooks (assuming the e-texts are competitively priced). But apparently the case has yet to be fully made.
During December Abebooks.com polled some 5,000 U.S. students about textbooks. The online marketplace for new and used books, including textbooks, found:
- 49% are not prepared to use digital textbooks.
- 28% would used them.
- 23% are undecided.
The results are not as positive as MBS's poll last fall that found 60% of students would try a digital textbook. Still, the college years are supposed to be all about education and being open to new experiences. . .