First Part of MPIBA E-Holiday Catalog Delivered

On Monday, the first part of the e-newsletter edition of the 2018 Mountains & Plains Independent Booksellers Association holiday catalog was sent to 105,731 bookstore customers in the region. The second of the four parts of the catalog will be sent this coming Monday, November 26.

The e-newsletter, powered by Shelf Awareness, features holiday titles from the MPIBA, is branded with each participating store's logo, and has "buy now" buttons that lead directly to the purchase page for the title on the sending store's website.

For a sample of the newsletter, see this one from BookPeople, Austin, Tex.

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