On Thursday, the first part of the American Booksellers Association's Winter 2018 Kids' Next List was delivered to nearly half a million of the country's best book readers, going to 419,597 customers of 128 participating bookstores. The second part of the winter catalogue will be sent on Thursday, December 27.
The e-newsletter, powered by Shelf Awareness, features winter Kids' Next List titles, with bookseller quotes and "buy now" buttons that lead directly to the purchase page for the title on the sending store's website. The newsletter, which is branded with each store's logo, also includes an interview (from Bookselling This Week) with the author whose book was chosen by booksellers as the number-one Kids' Next List pick, in this case Natasha Ngan, author of Girls of Paper and Fire (Jimmy Patterson).
For a sample of the newsletter, see this one from River Dog Book Co., Beaver Dam, Wis.